Bedrock Principals

We are here to help people

We believe that people deserve professional money management.

We believe that clients should have their hard-earned assets carefully invested in thoughtful, well researched, and well-analyzed investments.

Investment acumen is critically important to our clients. Salesmanship is not.

We adamantly believe that clients need and deserve to have most if not all of their investments in low-cost investments. Clients are entitled to have their hard-earned dollars working for them to build a better financial future for their loved ones and for society at large.

Yes, investments are critically, critically important, but clients deserve to have their entire financial picture analyzed in order to optimize their finances.

We are fiduciaries. Our client interests come first – always and in all circumstances.

We believe that “suitable” investments are not sufficient. Clients deserve better.

We believe that clients deserve advisors who are fiduciaries at all times and in all circumstances. If an advisor is not a fiduciary, they are implicitly saying (and perhaps explicitly saying) that they are not putting their clients’ interests first in all circumstances. We find this utterly unacceptable.

Our compensation comes from our clients and from our clients alone. We accept no compensation from third parties. We firmly believe that payments from third parties can implicitly or explicitly bias an “advisor” – to the possible disadvantage of the client.

We believe that clients should be treated just as we would want to be treated if our roles were reversed.

We endeavor to provide value to our clients.

We believe that trust is earned. We pledge to earn – everyday – the trust that our clients have placed in us.

A reputation can take a lifetime to build and can be destroyed in five minutes. Our word is our bond, and we will honor our commitments.

Client confidentiality is critical and must be stringently maintained at all times. We view client confidentiality just as a doctor would or a therapist would – it is paramount and it is fundamental.

We firmly believe that outstanding client service is a must.